Karl Lagerfeld Jeans
Karl Lagerfeld Jeans begins its journey with the SS23 collection, carrying the name and legacy of the iconic German designer, the brand’s main inspiration, with the aim of linking his personality and style to the new generations through a constant reinterpretation of art, fashion and culture. Denim is indeed synonymous with his unique style and is part of his DNA. He was a true master at mixing rock-chic denim with more elegant garments. The line is made up of different styles, including denim, a balance between masculine and feminine and a commitment to increasingly responsible fashion. Aimed primarily at a Gen Z consumers, the collection features relaxed street-style silhouettes, bold colours, and a desire to merge online, offline and phygital experiences, with campaigns dedicated to this community. The look is creative, authentic and casual, for trendsetters and rule breakers who want to stand out from the crowd. Accessories are also the protagonists.