G-Star RAW is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989. The brand specializes in making raw denim—an unwashed, untreated denim. G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world. Hardcore Denim is the philosophy that has driven them to invent, explore and take craftsmanship to another level. Down to the smallest detail and with a strong belief that there are no limits to what denim can do. With innovation, sustainability and creativity at the core, they aim to come up with pioneering styles and challenge industry standards, constantly striving to improve their impact on people and the planet.