SPORTWEEK AND GAZZETTA DELLO SPORT – LYLE&SCOTT FW22 AD CAMPAIGN
December 2022 – Lyle & Scott’s FW22 Advertising Campaign continues to be featured on Gazzetta dello Sport.
Gazzetta dello Sport is the most widely read sport newspaper in Italy. With an audience of nearly 5 million users and thanks to its multiplatform information system, it follows thousands of events live, allows them to follow games on a mobile device, experience sporting events, comment on newspaper articles, and most importantly be part of a community.
For the occasion, the adv campaign will also be featured on Sportweek, the in-depth weekly magazine that is published every Saturday with La Gazzetta dello Sport. Sportweek is the only sport magazine in Italy and captures all the excitement and passion for sport and lifestyle related to this world.
With the aim of increasing Lyle & Scott’s Brand Awareness in Italy and especially to affirm its positioning within the football industry, the project includes 5 print issues in December and January in connection with some of the most relevant events and followed by users who faithfully follow both magazines.