The first Be Standard store was born in 2010, with the ambition and the will to create an Italian shopping destination for the best casual, streetwear and sportswear brands.

Over the years it has become a real franchise stores, now present from Milan to Rome, up to Naples and other importante cities. In addition to Be Standard, Interjeans also manages a network of Superdry-branded flagship stores and some Shop-In-Shop concept stores, distributed throughout the Italian territory.