INTERJEANS GETS BIGGER: PENFIELD COMING SOON
July 2021 – Interjeans S.p.A., leading distribution company in the sportswear and streetwear industry in the Italian market, expands its portfolio through an exclusive distribution agreement with Penfield, American Heritage outdoor brand.
Penfield features both men’s and women’s collections, and its ranges encompass its own ‘New England DNA’ in capsules of functional outdoor styles.
As of Spring/Summer 2022 Collection, Penfield will join Interjeans’ exclusive brand portfolio.
After the brand’s acquisition from BMG Group, Interjeans has indeed been chosen as exclusive distributor in the whole Italian territory, with the great opportunity to introduce Penfield to local consumers.
Penfield is an American outdoor brand, founded in 1979, that made its name by making performance outdoor product that could withstand the unpredictably harsh weather of the North-Eastern USA. Today, Penfield is as much a symbol of progressive streetwear as it is of the traditional New England outdoor style. From innovative fabrics to its exceptional use of colour and theme, Penfield is continually evolving its product lines to reflect the wandering spirit of its wearers. As the brand continues to evolve, Penfield remains true to its purpose: TO MAKE PRODUCT FOR A LIFE IN THE OPEN.
“We are very honored to have been selected as official distributor of the brand, from BMG Group” – says Andrea Belletti, Owner & CEO of Interjeans.
“Our company is always in search of extended partnerships with fashion houses that are able to generate value and growth on the market. Our core business is indeed to create sales and marketing projects inside the fashion industry, from casual to sportswear and outerwear, selecting brands with a strong identity, values and distinctive style, that can position themselves in the market in a coherent and consistent way.
We strongly believe in Penfield, and we are sure that for the Italian market it represents the right outdoor & lifestyle product offer”.
Starting early 2022, Penfield will be available for purchase at selected retailers throughout Italy, and at Be Standard store chain.