GAZZETTA DELLO SPORT – LYLE&SCOTT FW22 AD CAMPAIGN
July 2022 – Lyle & Scott’s FW22 Advertising Campaign will be featured on Gazzetta dello Sport.
Gazzetta dello Sport is the most widely read sport newspaper in Italy. With an audience of nearly 5 million users and thanks to its multiplatform information system, it follows thousands of events live, allows them to follow games on a mobile device, experience sporting events, comment on newspaper articles, and most importantly be part of a community. With the aim of increasing Lyle & Scott’s Brand Awareness in Italy and especially to establish its positioning within the football industry, the project includes as many as 13 print issues in August and September 2022 that coincide with the most relevant occasions.
In fact, the first advertising campaign will be released on Saturday August 13, which is the opening day of the championship and therefore of very high visibility.