SUPERDRY IS THE OFFICIAL SPONSOR OF THE FIRST BRIGHT&FIT EVENT

September 2022 – Superdry is the official sponsor of the first Bright & Fit live event in Movieland (VR). Bright & Fit is the holistic fitness program founded by the talented Alice Veglio, chosen by Superdry as the official brand ambassador for Italy. 

Alice Veglio is considered one of the most important personal trainers and activist for women’s empowerment in Italy and internationally. In 2018, she launched her fitness program, which has more than 20,000 members in Italy and around the world in its first year only. 

Alice with Bright & Fit not only shares high-quality certified fitness and health information, but also fights hard to empower as many women as possible to reach their potential and overcome any physical or mental limitations. 

Alice today is a demanded motivational speaker in women empowerment events a successful entrepreneur, and a fitness coach known for innovating the industry.