G-STAR RAW RELAUNCHES THE G-STAR ELWOOD: THE ICONIC 3D DESIGN FROM 1996

Amsterdam, September 6th – G-Star RAW announces the relaunch of their G-Star Elwood jeans. Introducing the original 3D design from 1996 to the generation of today.

The G-Star Elwood – the 3D denim design that placed the brand on the cultural radar back in 1996 – has returned with a fresh update. The iconic piece has adapted to the times while maintaining all the key design elements that made it stand out; 3D knee patches, heel guard, saddle patch, 45-degree pocket and slanted thigh seams.

THE FIT

The G-Star Elwood collection offers a diverse range of seven unisex denim jeans styles and comes in two different fits and multiple colorways. The Regular fit preserves the original design details from the very first Elwood back in the 90’s, while the Elwood Loose delivers a contemporary, looser fit. The styles are made from a mix of G-Star’s high-quality materials from sustainable Ecru C2C Certified Fabric, to the durable Japanese raw denim fabric.

 

 

3D DENIM DESIGN

The 3D denim construction of the G-Star Elwood involves intricate seamwork, panels, and pockets tailored to accentuate your body’s natural contours, granting you the ultimate freedom to move effortlessly. This cutting-edge approach is a testament to the brands commitment to progressive denim design which has been at the core of the brand since its inception.

THE TALENT

To celebrate the G-Star Elwood, the campaign was shot in the streets of Tokyo. Japan, renowned for its commitment to craftsmanship and selvedge denim, provided the perfect backdrop to the campaign. The shoot features two of Japan’s finest street dancers, The D SoraKi and Kyoka, both highlighting the product. The D SoraKi is known for being the number one world champion in street dancing, and Kyoka is a renowned hip-hop dancer. Both are featured dancing through the streets of Tokyo, showcasing the effortless freedom of movement and 3D silhouette that the G-Star Elwood provides.