G-STAR RAW INTRODUCES “ZERO H2O”: THE INNOVATIVE FOAM DYEING THAT REDEFINES SUSTAINABLE DENIM

August 2023 – Thanks to an important step towards eco-conscious fashion, G-STAR RAW presented its revolutionary capsule collection, “ZERO h2o”.

This collection develops around an innovative dyeing process called “FOAM DYEING”, a cutting-edge technique that uses water-based foam to dye denim with unprecedented environmental efficiency. With an 89% reduction in the use of chemical products, a 65% reduction in energy consumption and a total reduction in water usage.

FOAM DYEING

At the heart of the collection “ZERO h2o”  there is the innovative technique of FOAM DYEING.

Traditionally, denim dyeing requires a lot of water and employs a considerable amount of chemicals. However, G-STAR RAW’s approach replaces these elements with a color-carrying foam, minimizing both environmental impact and necessary resources. This method ensures that the color is fixed to the fabric more accurately, 

Environmental Efficiency Without Compromising Style

One of the most impressive aspects of the “ZERO h2o” collection is that it maintains the distinctive style of G-STAR RAW without compromising its environmental commitments. The collection includes a series of modern-cut jeans and iconic jackets, each available in classic indigo.

This integration of cutting-edge sustainability with the bold aesthetic of the brand offers fashion enthusiasts an eco-conscious choice that does not sacrifice style.

G-STAR RAW’s “ZERO h2o” capsule collection goes beyond the boundaries of traditional denim production methods. Through FOAM DYEING, the brand introduces an eco-friendly approach that combines style and substance. This initiative not only demonstrates the brand’s commitment to responsible practices, but also highlights the potential for innovation within sustainability frameworks.