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The Grammy-award winning artist follows in the footsteps of previous ambassadors such as Pharrell Williams, Snoop Dogg and Cara Delevingne. Amsterdam/London, February 19th 2024 – G-STAR introduces its new brand campaign starring Grammy award-winning universal musical talent Burna Boy, the king of Afro-Fusion, currently making waves across the globe. Burna Boy is not only renowned for his […]

August 2023 – Thanks to an important step towards eco-conscious fashion, G-STAR RAW presented its revolutionary capsule collection, “ZERO h2o”. This collection develops around an innovative dyeing process called “FOAM DYEING”, a cutting-edge technique that uses water-based foam to dye denim with unprecedented environmental efficiency. With an 89% reduction in the use of chemical products, a […]

Immagine precedente Immagine successiva July 2023 – Lyle & Scott has announced ‘Kits for Clubs’, its biggest ever initiative to benefit the amateur football community. The brand will supply free customised kits to amateur teams and clubs around the world. Beginning with a seven-figure investment, the campaign aims to bridge the financial gap between amateur […]

Precedente Successivo May 2023 – G-Star RAW and Banana Moon store partnered to hold an event to launch the brand’s new spring-summer collection.  In the setting of the store, founded in 1978, which is a reference point in southern Italy for streetwear, heritage and outdoor clothing, customers were able to discover the new collection designed […]

Precedente Successivo ‘More or Less’ exhibition spotlights the endless possibilities of denim and the tension betwee the desire for more but the need for less. Amsterdam/Milan, 17 April 2023 – Denim brand G-Star RAW and leading artist and designer Maarten Baas have teamed up to create a series of thought-provoking design and art pieces made from denim […]