BEN SHERMAN UNVEILS TEAM GB OFFICIAL OLYMPIC UNIFORMS
British clothing brand Ben Sherman has revealed the official uniforms that Team GB athletes will wear at the Tokyo 2020 Olympic Games opening and closing ceremonies.
Launched at London Fashion Week, the collection looks back to the style of athletes attending the Olympics last time it was hosted by Tokyo in 1964.
“We sought style inspiration away from the starting blocks and winner’s podiums by looking at what athletes retrospectively wore during the 1964 Tokyo Olympics Games in and around the Olympic village,” said Ben Sherman creative director Mark Williams.
For the opening ceremony, Ben Sherman designed a navy Harrington jacket paired with a white Oxford button-down shirt and chinos for the athletes. At the closing ceremony, the team will be dressed in navy chino shorts and white polo shirts. Both outfits incorporate red, white and blue elements and a 1960s-informed printed Team GB lion’s head details.
“We have incorporated a section of the Union Jack flag as a repeated stripe that runs along the sleeves of our Harrington; it’s a very contemporary way to introduce a British twist to the team’s uniform. We wanted to capture a blend of what we feel is iconic Ben Sherman styling with a mix of Team GB storytelling,” said Williams.
The coronavirus-delayed Tokyo 2020 Olympic Games is set to take place 23 July to 8 August this year.