BEN SHERMAN & TEAM GB TOGETHER AGAIN FOR THE WINTER OLYMPICS

December 2021 – Ben Sherman and Team GB renewed their collaboration for a second time this year, to create the official uniform for Team GB athletes at the opening ceremony of the 2022 Winter Olympics in Beijing.

Tim Reid, Ben Sherman’s Senior Vice President, says: “We are enthusiast of supporting the Team GB with this new collection for the next Olympic Games. The partnership between us had supported Great Britain and Northern Ireland athletes, and we are honoured to continue supprting them on their race for the gold medal in Beijing.”

Andy Ason, British Olympic Association CEO, says: “We are very happy to be able to collaborate again with Ben Sherman for the opening ceremony, after the great success back in Tokyo. The items incorporate the key symbols that represent the athletes team identity: indeed you can see the UK flag as well as the history and heritage of the brand. We have no doubts that the Team GB will wear the uniform with great pride”.

The opening ceremony will be held next February 4th in Beijing, while the closing ceremony on February 20th.