BEN SHERMAN SS22 ADV CAMPAIGN FEAT. MILES KANE
February 2022 – Ben Sherman Global Artist Foundry kicks off 2022 with the brand’s SS22 global advertising campaign featuring Miles Kane hot on the heels of his new album Change The Show ahead of his upcoming live tour, rescheduled to late spring. The partnership between Ben Sherman and Miles Kane heralds the inauguration of the Ben Sherman Global Artist Foundry, an initiative establishing the brand’s platform to promote multi-disciplinary talent and creativity across music, art, and fashion.
“When the opportunity to feature Miles in the SS22 campaign arose, we jumped at the chance to work together. Miles Kane has always embodied the epitome of the brand; you can feel the passion in his music and see it in his attitude to life.
For me, Miles has always been a rock n roll style icon, and the fact that he has worn the brand for decades makes him a natural fit. He was terrific to work with, and we’re proud to kick off 2022 with the Global Artist Foundry introducing Miles Kane; he looks phenomenal in every shot,” said Mark Williams, Ben Sherman, Creative Director.
Miles Kane said of starring in the campaign and working with Ben Sherman, “Loved this brand since I was a teenager when I became a mod in my mid-teens. Ben Sherman was a go-to! Twenty years later, here I am, I can’t quite believe it.”
Miles Kane will come to Italy with his “Change the Show” Tour, through a stop in Milan at Magazzini Generali on April 24th, 2022.