Author: Interjeans

Posted by Interjeans

Penfield, renowned since 1975 for its blend of heritage and contemporary outerwear, proudly announces the revival of the Pac Jac for the SS24 season. Joining the esteemed Icons Collection, the Pac Jac represents a timeless piece meticulously restored from the brand’s archives to cater to the discerning tastes of a new generation. Catapulted into the limelight by Oasis musician Noel Gallagher during the band’s legendary homecoming

November 2023 – The collaboration between G-Star Raw and Banana Moon, the leading streetwear store in southern Italy, continues. After the first event, headlined by Kig Yugi and DJ Ty1, this time it was Night Skinny, DJ and producer considered one of the leading exponents of the Italian rap scene. The artist was a special guest at the launch of the brand’s new FW23 collection. During the afternoon, he met with fans and pe

Amsterdam, September 6th – G-Star RAW announces the relaunch of their G-Star Elwood jeans. Introducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – the 3D denim design that placed the brand on the cultural radar back in 1996 – has returned with a fresh update. The iconic piece has adapted to the times while maintaining all the key design elements that made it stand out; 3D knee pa

August 2023 – Penfield re-visited their archive and uncovered 5 of the most iconic styles which provoked the fondest and most nostalgic memories of the brand. Each icon has then been sourced and constructed individually from a curated supply base delivering the same quality and fit the brand was built on, since 1975. The heavyweight bowerbridge coat is elevated in a rich blue teal hue, offset with a contrast warm stone lining a

August 2023 – Thanks to an important step towards eco-conscious fashion, G-STAR RAW presented its revolutionary capsule collection, “ZERO h2o”. This collection develops around an innovative dyeing process called “FOAM DYEING”, a cutting-edge technique that uses water-based foam to dye denim with unprecedented environmental efficiency. With an 89% reduction in the use of chemical products, a 65% reductio

Immagine precedente Immagine successiva July 2023 – Lyle & Scott has announced ‘Kits for Clubs’, its biggest ever initiative to benefit the amateur football community. The brand will supply free customised kits to amateur teams and clubs around the world. Beginning with a seven-figure investment, the campaign aims to bridge the financial gap between amateur and professional football. From 18 July 2023, clubs wil

Precedente Successivo ‘More or Less’ exhibition spotlights the endless possibilities of denim and the tension betwee the desire for more but the need for less. Amsterdam/Milan, 17 April 2023 – Denim brand G-Star RAW and leading artist and designer Maarten Baas have teamed up to create a series of thought-provoking design and art pieces made from denim waste. Set to be unveiled during Milan Design Week, the ‘More or Less

Precedente Successivo December 2022 – Lyle & Scott’s FW22 Advertising Campaign continues to be featured on Gazzetta dello Sport. Gazzetta dello Sport is the most widely read sport newspaper in Italy. With an audience of nearly 5 million users and thanks to its multiplatform information system, it follows thousands of events live, allows them to follow games on a mobile device, experience sporting events, comment

Precedente Successivo September 2022 – Superdry is the official sponsor of the first Bright & Fit live event in Movieland (VR). Bright & Fit is the holistic fitness program founded by the talented Alice Veglio, chosen by Superdry as the official brand ambassador for Italy.  Alice Veglio is considered one of the most important personal trainers and activist for women’s empowerment in Italy and internationally. In

Precedente Successivo July 2022 – Lyle & Scott’s FW22 Advertising Campaign will be featured on Gazzetta dello Sport. Gazzetta dello Sport is the most widely read sport newspaper in Italy. With an audience of nearly 5 million users and thanks to its multiplatform information system, it follows thousands of events live, allows them to follow games on a mobile device, experience sporting events, comment on newspaper